"if you can’t get your audience excited about the product your launch will fail.Building that excitement is critical" http://nathanbarry.com/launchfail/?utm_source=NathanBarry.com&utm_campaign=f3b8861113-Concluding_The_Web_App_Challenge7_1_2013&utm_medium=email&utm_term=0_c1f5b8a29e-f3b8861113-324595113